Shaping the Spirit-Free Experience
The Variant Co is built on the idea that alcohol-free doesn’t mean compromise. We help restaurants and brands reimagine beverage programs with spirit-free menus, functional alternatives, and efficient bar design — shaping the next wave of hospitality with creativity and purpose.
Zero-Proof
Crafting thoughtful zero-proof menus and guiding brands on integrating alcohol-free products seamlessly into their identity.
Zero-Proof Innovation
Consulting on alcohol-free beverage programs, bar layouts, and restaurant flow design
Zero-Proof Cocktail Design
Designing innovative zero-proof drink menus tailored to the unique style and atmosphere of each establishment.
Mindful Mixology Consulting
From menu consulting to alcohol-free product integration, I’ll work with you to create drink options that are flavorful, brand-aligned, and on-trend
About
My name is Lief
I’m a career bartender who gave up alcohol in 2018, but never lost my passion for hospitality or the craft of mixology. Instead, I found a new purpose: creating alcohol-free cocktails that taste amazing, spark connection, and show that a sober lifestyle is anything but boring.
